| There is different criteria that we establish to determine what qualifies an ad response (one that we charge for). Examples of ad responses that are not considered billable are any contact other than those seeking information regarding legal services pertaining to your specific practice areas and regions. For example, student inquiries, employment inquiries, sales solicitations, duplicates sent through our system, tests, prank submissions, incident occurred outside your geography, non-practice area, invalid contact info (neither email nor telephone number is correct) are examples of ad responses that we do not count. An Example for PI, Med Mal, Workers Comp etc. is, we do not count: 1. No physical injury (We don't count emotional distress, someone wanting to sue spouse for emotional abuse, a suit against a vet for their pet's care, fly in my soup, etc...) 2. Sales solicits 3. Pranks (Someone filled out another persons info without their knowledge, consent or desire as a prank) 4. Duplicates sent through our system, such as two different sites we own. (Not inquiries that have previously contacted client or have contacted through other marketing means). 5. Tests 6. Confirmable invalid contact info (this doesn't mean the person didn't answer the phone or failed to respond, it means their email wasn't provided or bounced back AND any telephone information was confirmed to be invalid.) 7. Contact is outside of geography or practice area (meaning the injury didn't occur in your geographic region, or it was family law, criminal defense, etc. instead of your practice area). 8. Employment inquiries.
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